Month: December 2012

a-Webcasting we will go

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The vibrant cover of DK’s Super Nature Encyclopedia at the front; love it!

Another successful webcast in the books! Check out the archive of Booklist’s “New Nonfiction for Students” webinar and learn a bit about what DK, Scholastic, Britannica, World Book, and Grey House have to offer.

I found the balance of digital versus print media in the presentations to be particularly interesting here; some publishers focused solely on print (myself included) while another went totally digital, and the rest presented a combination of both. When preparing for a webinar like this, it’s important to consider what your audience is looking for, and it’s telling to see how each publisher focused its presentation.